Building an intentional brand that lasts
THE WHY
These are your core values and your brand goals. Understanding your WHY lays the foundation for how you will build your brand and your business.
Use these questions as a launching point for understanding your motivation and the purpose
behind your business.
THE WHY QUESTIONS
Why does this business exist?
What do I value personally?
How will I translate that into my business?
How do I want my brand to be perceived?
What is motivating me to do this now?
THE HOW
This is where we get into the mechanics of your business. What services or products are you providing? How do these things provide value to your audience and connect to the meaning and purpose of your brand.
Use these questions as a launching point for understanding how your product and service
offerings connect to your HOW
What value am I providing to my clients?
How am I providing that value?
How will I show up in my business?
What does my business look like in a year...5 years?
How will I share my services with the world?
THE WHO
Having a deep understanding of your ideal audience is the key to turning your passion into
profit. You have to tell your story in a way that meaningfully resonates with your audience, and to do that you have to know who you’re trying to reach.
Use these questions as a launching point for understanding who your ideal audience is and how you will connect with them.
Where does my ideal client spend their time?
What do they love / hate?
How old are they?
What do they gain from my services?
