Colour Psychology

Simplest aspects of sensorial existence are light and colour. As most of you know, colour is light and energy. Light is the main source of energy for all living organisms on earth.

Each color has unique frequencies that can activate hormones causing chemical reactions in the body.* This is the main idea behind colour psychology. It evaluates how specific colours affect our brain activity. If you need to be creative, choose the colour purple, if you need a colour to relax choose blue for example.

* http://www.arttherapyblog.com/online/color-therapy-healing-an-introduction/#.YmKmcS223q1

Colour can also be used as a sensorial experience. You can loose yourself and your perception within a colour until you feel completely immersed. This is a state where everything becomes fluid, there is no explicit beginning nor end.

I often experience this state of fluidity in meditation. When you sit and observe and the breath becomes your only anchor. This is way I am personally very much intrigued by the last aspect: colour as sensorial experience.

Through colour “seeing”  becomes “feeling”. As mentioned before, each colour suggests a sensation that has a different effect on our body and mind. Like yellow evokes a warm, pleasant and happy feeling, red might feel sometimes too aggressive or blue for some people too cold rather than peaceful.

So how does colour work within branding?

Here’s some interesting marketing research

⁣When buying a product:
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1% decide based on smell or sound
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3% look at the texture of the product
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93% of buyers focus on the visual appearance
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84.7% of buyers claim colour is the primary reason they buy a product
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52% of customers won’t return to a store if they dislike the aesthetic
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80% of clients believe colour is responsible for brand recognition